paperrefa.blogg.se - april 2023

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I recommend you watch the following two videos regardless.

Key benefits - More control over what endpoints collectĮverything else is still important, but I’ll forgive you if you gloss over them initially, only to return to them hungrily once you’re hooked into all the awesomeness that Server-side tagging brings in its wake.

Key benefits - Keep keys and secrets safe.

If you’re a developer or working in IT, I’d recommend focusing on these chapters:

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Key benefits - Full control and ownership of the data collected by the container.If you’re looking for an overview of Server-side tagging, perhaps for getting buy-in within your organization, I recommend reading these chapters: While I hope everyone would devour every last word of this article, I’m aware that not all sections are relevant to all readers. Subscribe to the Simmer newsletter to get the latest news and content from Simo Ahava into your email inbox! Poor availability of server-side endpoints.Full control and ownership of the data collected by the container.More control over what endpoints collect.Video: Create a Client template in a Server container.Video: Introduction to Server-side tagging.The Client parses the requests, generates an event data object, and feeds this into a virtual container, where tags can use this event object to map and send data to their endpoints. These requests are digested by a new type of GTM entity: a Client. Instead of trigger events, processes are initialized by incoming HTTP requests. The container itself is a new Server type different from the web, app, and AMP containers that precede it. However, there are new, fundamentally different features that introduce something of a paradigm shift to the type of dynamic tagging that Google Tag Manager promotes. Users can create their own custom templates. New container versions can be previewed and published. There are tags which fire on triggers and pull in data from variables. Server-side tagging utilizes many of the concepts familiar to Google Tag Manager users: With appropriate monitoring in place, you can say goodbye to PII and credential leaks, cross-site tracking traps, and bloated third-party JavaScript encumbering the client.

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You can run a fully functional digital analytics and marketing setup without loading any third-party code in the user’s browser or device. You have access to tools and methods to thoroughly vet and validate the traffic between network sources and your advertising and analytics endpoints. You own and have full control over the server-side environment. Even so, I want to emphasize that Server-side tagging has the potential to overturn the current dynamic of data collection and governance for an organization. Many of the benefits and concerns are tackled in their respective chapters. In short, Server-side tagging means running a Google Tag Manager container in a server-side environment (at the time of writing, the only available environment is the Google Cloud Platform, though I’m certain more options will become available in good time).